What Is An Executive Summary In A Business Plan

What Is An Executive Summary In A Business Plan-26
But, really, writing a 100 page business plan is not the best use of your energy.'I vividly remember years of lengthy business planning cycles that literally produced books - encased in three-ring binders,' says Denise Barnwell, president of Transformation Marketing in West Orange, New Jersey.

But, really, writing a 100 page business plan is not the best use of your energy.'I vividly remember years of lengthy business planning cycles that literally produced books - encased in three-ring binders,' says Denise Barnwell, president of Transformation Marketing in West Orange, New Jersey.

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The objective presentation of your research findings, and the proposed direction that your business should move in should inspire excitement in your audience!

When writing a business plan, it's easy to get lost in the details.

You want to demonstrate how you've studied the ins and outs of the marketplace and have crunched every conceivable number.

Halkin also recommends that you put together a detailed strategic plan that establishes the strategies, steps, accountability and timelines for achieving the one-year goals of the business.

An executive summary is a document that efficiently summarizes a larger business plan while communicating key findings and takeaways from research, as well as proposed courses of action.

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