At Sports Facility Advisory and Sports Facility Management, we have completed more sports complex and recreation center projects than anyone else.
Along the way, our step-by-step process has been perfected.
In this article I will cover the three basic steps every recreational facility business plan must have.
The first step is to choose a general site location then study and develop a report on the area’s demographics.
There are many other items to look at but those are the big three.
Sports Complex Business Plan
Look at current levels and what is expected over the next five, ten, and fifteen years.Here is a brief overview of important factors in opening a sports complex with SFA.Feasibility Studies: A feasibility study focuses on helping answer the question, “should we proceed with the proposed project idea? Most financing sources require feasibility studies before they will fund a project.Sports Facilities Advisory uses financial forecasting models and market research to solve problems and uncover revenue-generating opportunities wherever possible.The feasibility process will give you a better understanding of the sports facilities business and improve on your original idea.During the facility planning process, it is vital that you establish your mission and purpose for your sports complex.Then, we move on to program requirements for carrying out those goals.You look around and see all the people participating; you do a quick calculation in your head and think to yourself…”man this guy is making a fortune here! ” I can tell you that in my experience I have heard that statement countless times from customers.However, if you are really serious about perusing that dream job, you need to complete a proper plan first.I have found that within those guidelines you will find 90% of your customer base.The demographics you need to include are current and expected population broken down by age, current and expected income levels by household, and discretionary spending levels.