Our science and Kroger’s customer insights help CPG brands drive actions.” Kroger is the only retailer that the 84.51° team of 775 serves.
The division also helps more than 300 CPG clients understand how to better use Kroger’s data and third-party data for advertising.
Pay-out request can be made when accumulated total reaches $20.00 or more. Unless otherwise stated, all Catalina offers are limited to one per transaction. (7/15-8/11) Buy 2 Kidfresh Frozen Kids Meals, get $1 checkout coupon valid on your next order. (8/1-8/31) Buy 3 participating Kroger Brand Frozen Treats, get $2 checkout coupon valid on your next order. (7/1-8/4) Kroger stores in Michigan ended double coupons at ALL stores on May 14, 2014. Limit 5 Manufacturer’s Coupons will be accepted at FACE VALUE per like items purchased.
Read more about what to do if your Catalina coupon doesn’t print as expected. (7/15-8/11) Buy 2 Dove Men Care Body Wash, get $2 checkout coupon valid on your next order. (7/15-8/11) Buy 4 Gerber Snacks, Meals or Sides, get $1 checkout coupon valid on your next order. (thru 8/6, offer on shelf tags) Buy 3 Nature Valley Granola Bars, Biscuits, Cups, Filled Squares, Protein Bars, Snack Mix, Bites or Wafer Bars, get $1 checkout coupon valid on your next order. You will not be able to find any Kroger store in Michigan that doubles coupon values to any amount. Some stores limit two like printable coupons per order. You WILL need a Kroger card to take advantage of these offers; sign up for one at the Customer Service desk if you do not have one!
But different from Amazon, which has an in-house media division called Amazon Marketing Group, and Walmart, whose media platform was largely built by WPP-owned Triad Retail Media (which also creates ad units to sell for other retailers), Kroger bought the data analytics piece of agency Dunnhumby (formerly a joint venture between Kroger and Tesco) around three years ago to form its own consumer insights subsidiary called 84.51°.
“CPG brands today are splitting their marketing spend between trade and advertising.These e-coupons can be loaded onto your Kroger Card so that you can save even more!E-coupons are limited to one use per card unless otherwise indicated.“Some formats are CPM-based and some are [cost-per-click]-based,” she said.“CPC-based ads are more connected to search marketing.” Most Kroger precision marketing buys are placed programmatically through a combination of programmatic direct and open exchange inventory, according to Pratt.Kroger digital coupons may NOT be combined with actual paper manufacturer coupons on the same item. Just scroll down the page and click on the Kroger Sales Flyer you are interested in reading.84.51° is also developing a programmatic platform that will be available in the next year to let advertisers buy ads on Kroger’s ad solutions don’t apply to Harris Teeter or Roundy’s brands at the moment.The majority of 84.51° employees are based in its Cincinnati office, which is only a 10-minute walk from the Kroger headquarters.A small team in Portland, Oregon, is also responsible for media planning and buying for the Kroger brand, according to Bob Welch, svp of customer communications and Kroger media services for 84.51°.