Marketing Plan For Online Business

Marketing Plan For Online Business-54
For example, your SWOT analysis might help you identify the most promising customers to target.You might decide to look at ways of using the Internet to reach customers.Your marketing plan should start with an executive summary.

For example, your SWOT analysis might help you identify the most promising customers to target.

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And you might start to investigate ways of raising additional investment to overcome your financial weakness.

You can find out more about strategic analysis in our guide on how to review your business performance.

For example, suppose your business objectives include increasing sales by 10 per cent over the next year.

Your marketing objectives might include targeting a promising new market segment to help achieve this growth.

Often, the most promising segments are those where you have existing customers.

See what you can do to expand sales to these customers.

The main weaknesses might be the lack of an existing customer base and limited financial resources.

A SWOT analysis combines the external and internal analysis to summarise your Strengths, Weaknesses, Opportunities and Threats.

A STEEPLE analysis helps you to identify the main opportunities and threats in your market: You also need to understand your own internal strengths and weaknesses.

For example, the main strengths of a new business might be an original product and enthusiastic employees.


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