Hotel Business Plans

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In order to maintain a strong, globally-recognized brand, Choice Hotels spends over $200 million on marketing and advertising strategies including TV, email, web, mobile, print, and social media.

Its portfolio of brands covers a range of price points and guest experiences that meet any stay occasion anywhere around the world.

As a hotel operator, we have the capacity to maximize profitability and return on investment for independent hotels, thus increasing their value.

With our values based management philosophy as a guide, we provide a wide variety of hotel management services.

Over 20 million customers book a Choice Hotels brand property every year.

Around 99% of the company’s total revenues are generated by asset-light franchise contracts.

The client might be the owner of the property, a lender or other interested party.

We work for the client by seeking opportunities to maximize cash flow while maintaining or improving the market position and physical attributes of a hotel or resort and monitoring the on-site property manager (individual or Management Company) on a regular basis for operating performance and maintenance of this valuable asset.

is a hospitality franchisor based in Rockville, Maryland.

The company is one of the largest hotel chains in the world and owns multiple hotel brands ranging from upscale to economy.


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