In order to maintain a strong, globally-recognized brand, Choice Hotels spends over $200 million on marketing and advertising strategies including TV, email, web, mobile, print, and social media.
Its portfolio of brands covers a range of price points and guest experiences that meet any stay occasion anywhere around the world.
As a hotel operator, we have the capacity to maximize profitability and return on investment for independent hotels, thus increasing their value.
With our values based management philosophy as a guide, we provide a wide variety of hotel management services.
Over 20 million customers book a Choice Hotels brand property every year.
Around 99% of the company’s total revenues are generated by asset-light franchise contracts.
The client might be the owner of the property, a lender or other interested party.
We work for the client by seeking opportunities to maximize cash flow while maintaining or improving the market position and physical attributes of a hotel or resort and monitoring the on-site property manager (individual or Management Company) on a regular basis for operating performance and maintenance of this valuable asset.
is a hospitality franchisor based in Rockville, Maryland.
The company is one of the largest hotel chains in the world and owns multiple hotel brands ranging from upscale to economy.