We will initially target high schools with whom we can establish strategic alliances that will enable us to establish long term relationships with them.
In our first year of operation, we believe we can capture 15 to 25% of the market, which translates into $100,000 - $130,000 in sales.
We intend to be the only freelance video company in the city and state to offer our services to companies of any size.
Our goal is to be on the freelance list for all the major television networks for news and sports coverage in the southeast region of the United States.
There are several companies with whom we will be competing.
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We have a competitive advantage, however, because our equipment is more aligned with the video production industry trends requiring digital technology, as opposed to analog devices.
As such, we guarantee that our customers will receive first class service and a final product that is well worth the money invested.
To that end, we guarantee a full refund in the event that a customer is not satisfied.
We aim to rapidly develop alliances with the major high schools to enable us to gain credibility as the best video production company.
Our market strategy will be to advertise and capitalize on the products and services that our competitors do not have.