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“The best ones create a unique and compelling narrative around the candidate, and their personal brand shines through.” You can do that no matter what level of experience you have, she says.
“Companies don’t just hire on requirements and qualifications–they also make hiring decisions based on culture fit and potential, and neither of those comes through in this letter.”Both experts also said my cover letter lacks confidence and impact; it starts flat and ends weak.The culture of the company has also been a contributing factor in my decision to apply.My research has shown me that your company values creativity, innovation and respect for the individual.Martin suggests leaving out salary expectations, which I mention toward the bottom, since it risks selling yourself short–you want them to finish thinking about your value, not what you’ll cost.I suspect I only included it because I was asked to, but I could have ignored that instruction.(Incidentally, I once rewrote my brother’s resume for him in Chaucerian verse, but that’s another story.) “Be quirky and professional at the same time,” she advises.Leavy-Detrick suggests that every job applicant embrace an element of storytelling.If mine is any proof, spinning your paltry work experience into a halfway compelling narrative about your competence is actually pretty hard.So I asked a few career experts to give my sad cover letter a retroactive makeover, to see if there were any lessons to be learned in the process.Your cover letter is a chance to show employers why you’re the ideal candidate for the role.As such, you need to make a great first impression.