Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. In addition to impact, a good logo must be good to look at.
An effective logo should have the look and feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.
For instance, I could brush black ink in the background of my grid (as shown above), which creates the feeling even more that each shape is a little portal (or porthole) into another world.
You could color in the background in any way you want, using markers, pens, colored pencils, etc.
I felt that the mixture of styles helped to embody my mood and state of mind at each particular juncture in time.
Even if the final drawing doesn't "make sense" to anyone else, it speaks to me of my journey.
This sketchbook assignment is great because there is very little pressure involved.
You don't have to be a "good" drawer, and you only need to spend 10-15 minutes on it per day.
Text) a brief description of where in your original drawing you demonstrated the skills listed in "Required Skills" above.
Your description should be sufficient for the grader to see in your drawing that you used each skill.