All of those minor plans are part of the big plan, and that would be improving the way your company makes business.
You can become their client, and the service you will get will be beyond words.
Not so long ago, they were in the same place as you, but one good business plan has changed a lot for them, over the night.
For example, if you want to improve traffic, you need to work on marketing.
And you need a perfect business plan for marketing because you would not want to waste more time than needed.