The company managed to deliver its business through consumer oriented management in order to focus its strategies, and enhance its main business concentration, specifically the menu, restaurants, core values and convenience to the customers.
In over 100 countries, political situations have not stopped Mc Donald’s from operating its outlets or franchises.
Mc Donald’s is also a stable company, economically for the past decades.
To solve the mysteries, the participants had to search for clues both online and offline.
Over three million people from 100 countries across the world participated actively in solving the mysteries.
“Mc Donald’s vision is to be the world’s best quick service restaurant experience.
Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile”.The company relies on strong strategic thrust and competitive advantage that mainly focus on its resources for implementing its marketing objectives.Mc Donald’s is also one of the largest spenders on advertisement.The industry analysts estimated that Mc Donald’s spends over $ 1.2 billion in advertisement beating all other fast food companies.The kids’ advertisement and promotional strategies take the largest portion of this budget.ICMR HOME | Case Studies Collection To download Mc Donald's Advertising Strategy - The 'Lost Ring' Campaign case study (Case Code: MKTG215) click on the button below, and select the case from the list of available cases: Marketing Case Studies Marketing Management Short Case Studies View Detailed Pricing Info How To Order This Case Business Case Studies Case Studies by Area Case Studies by Industry Case Studies by Company This case study was compiled from published sources, and is intended to be used as a basis for class discussion.It is not intended to illustrate either effective or ineffective handling of a management situation. The case focuses on the alternate reality game (ARG) named 'The Lost Ring' sponsored by the US-based fast food company Mc Donald's.Mc Donald's, as a part of its multi-pronged marketing campaign to commemorate four decades of association with the Olympic Games, decided to be a part of the ARG, The Lost Ring.The ARG that began in March 2008 attracted gamers from all over the world.Analyze the pros and cons of using ARG for marketing.Examine how ARGs can be used as an audience engagement tool.