As photographers, most of us just want to be behind the camera. The good news about planning, however, is that you really only need to lay out a photography business plan once a year and then visit it monthly to ensure things are staying on track (or to see if things need adjusting).
If we had all the money in the world, we’d pay someone to do our marketing, respond to emails, do our post-processing, and do our business planning for us. If you plan to start a photography business and have never done a photography business plan before, it probably sounds kinda scary, right?
Perhaps it’s that you’ve shot at more locations than they have.
Or perhaps it’s that you’re more networked than they are.
And even though there are other photography businesses, your competitors are only really the select few that your typical client considers.
Now, picturing those few competitors, when you’re thinking about your strengths, you want to be thinking of the strengths you offer that these competitors don’t.As a result, they’re good things to have on her weaknesses list.When working on your own photography business plan, your ideal customer might not be the type of people that have hired you in the past.We’ve evaluated our competition and narrowed it down to three.And after careful consideration, we’ve listed our strengths as being: better customer experience, more referring partners for our business, and more connections with Philadelphia non-profit groups.And sometimes I catch myself thinking, “gosh darn it, how did they get so lucky?”And then I realize that it probably was only a sprinkling of luck on top of a solid foundation of planning and a bucket of sweat to represent their hard work.For example, in this photographer’s case, they’ve identified that most of their customers participate in marathons.So what if they found an opportunity to sponsor a marathon as a marketing opportunity?Well, what most of us think of when we think of the words “business plans” are really long, drawn-out documents that take up a lot of time and hard work. That’s the kind of business planning that I loathe.It isn’t helpful to anyone, except, perhaps, a bank if you’re seeking funding.